PIPAL: People’s Initiative for Participatory Action for food Labelling

 In a bold and much-needed intervention in the Rajya Sabha, Sena MP Milind Deora took a strong stand against the growing menace of excessive sugar consumption, particularly among children. Raising concerns over the deceptive marketing tactics employed by major brands, Deora urged the Union Health Minister to ban advertisements targeting kids —a move that perfectly aligns with Prime Minister Narendra Modi’s Anti-Obesity Campaign . The Sugar Trap – A Silent Epidemic For decades, sugary drinks and processed foods have been aggressively marketed to children, shaping their dietary preferences from an early age. Studies have linked high sugar intake to rising cases of childhood obesity, diabetes, cardiovascular diseases, and metabolic disorders . Health experts have long argued that sugar is the new tobacco—equally addictive, damaging, and silently fueling a global health crisis. Why This Ban Matters? Protecting Young Consumers – Children are highly impressionable and often lack the abi...