PIPAL: People’s Initiative for Participatory Action for food Labelling

 Renowned journalist and Jan Jwar's esteemed editor, Mr. Ajay Prakash, recently embarked on a significant journey from Delhi to Varanasi. During his visit, he engaged in heartfelt conversations with mothers who had confronted the harrowing issue of their children's addiction to packaged foods. Mr. Prakash also took the opportunity to interact with the dedicated activists associated with the People's Vigilance Committee on Human Rights (PVCHR), who are tirelessly working at the grassroots level to address this pressing concern. In particular, he had an insightful conversation with the Managing Trustee of PVCHR, Ms. Shruti Nahvanshi. The culmination of Mr. Ajay Prakash's visit is a compelling documentary that echoes a powerful warning about the necessity of implementing Front-of-Package Labeling (FOPL) regulations for unregulated packet foods. This documentary serves as a clarion call, shedding light on the profound impact of packaged food addiction and the urgent need fo

General Secretary of the Akhil Bharatiya Brahmin Mahasabha, Pandit Rakesh Ranjan Tripathi, has enthusiastically joined our campaign to compose a letter addressed to the Prime Minister. He is actively engaged in mobilizing others to support our cause. Notably, his article has been prominently featured on the editorial page of the Hindi evening daily, Sanmarg. In a similar vein, Lenin Raghuvanshi of PVCHR has also penned a letter to the Prime Minister of India. Both of these individuals received identical responses, which stated that the Food Safety and Standards Authority of India (FSSAI) had officially notified the Food Safety and Standards (Labelling & Display) Amendment Regulations 2022. These regulations prescribe the pictorial display of the Indian Nutrition Rating (INR) or the Star System of Rating for Front of Pack Nutritional Labelling (FOPNL). Furthermore, the definition of HFSS (high in fat, sugar, and salt) was included in these regulations. These amendments were announce