PIPAL: People’s Initiative for Participatory Action for food Labelling

  Collaborative Efforts to Curb Rising NCDs: PVCHR, Jan Mitra Nyas, and Now IMA Join Hands for a Healthier Future The alarming rise of non-communicable diseases (NCDs) —especially heart disease—among young people in India has emerged as a serious public health concern. A recent report from the Heart India Conclave held in Varanasi highlights growing cases of hypertension, heart attacks, and sudden cardiac arrest among youth , signaling an urgent need for coordinated action. For many years, PVCHR (People’s Vigilance Committee on Human Rights) and Jan Mitra Nyas have been working at the grassroots level to address the long-term social and health consequences of poverty, stress, malnutrition, gender-based discrimination, and post-COVID vulnerabilities that contribute to NCDs. Today, it is encouraging to see the Indian Medical Association (IMA) also stepping forward to intensify efforts toward NCD prevention and awareness. NCDs After COVID: A Silent Crisis Post-COVID studies ac...