Triumph in Media Engagement: Unveiling the Success of a Comprehensive Campaign on Unhealthy Packaged Foods

We executed a highly successful media engagement strategy, securing coverage from a diverse array of outlets—17 print,1 OPED and 26 digital platforms, to be precise. Our outreach extended far and wide, encompassing renowned national publications such as Kanwhizz Times, Hindustan Times, Jagran, TOI, The Statesman, Outlook India, Sanmarg, Counterview, YKA, NewsClick, and The Hindu Business Line.

The National Human Rights Commission (NHRC) lent significant credence to our press conference by emphasizing its coverage in various news articles, prominently featured in The Statesman, Amit Vichar, and Hindustan Times, both in print and on their respective websites, on November 25th and 26th.

For further validation, the NHRC's official documents on the matter can be accessed via the following links:

MSN, a widely-read platform, also contributed to the dissemination of our message. The news article on NHRC's notice to FSSAI can be found here: Link

Our media outreach left no region untouched, achieving comprehensive coverage across diverse areas, including Uttar Pradesh (UP), Lucknow, Meerut, Bareilly, Delhi, Bihar, Varanasi, Merath, and Bareilly.

Crucially, strategic partnerships with influential media outlets, notably Outlook India, played a pivotal role in amplifying the campaign's reach and impact on a national scale.

The adept utilization of online platforms, encompassing social media, news websites, and YouTube, facilitated the seamless dissemination of information and fostered engagement with a tech-savvy audience.

Noteworthy was the campaign's resonance in eliciting the government's response, prominently featuring warnings from FSSAI and actions taken against spurious products, as extensively covered by Outlook India. Further, Lenin Raghuvanshi's op-ed on the issue provides insightful perspectives, accessible through this link: Link

In summary, our media engagement campaign stands out for its remarkable success in mobilizing a diverse range of outlets, reaching a broad audience, and making a significant impact in raising awareness about critical issues related to unhealthy packaged foods.

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